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How Online Advertising Revenue Works

April 2026 · 5 min read

Every time you see an ad online, money changes hands. But how does it work exactly — and why does AdShare give you 5% of it? This guide explains the basics of online advertising revenue in plain English.

The Basics: CPM

The most common way online ads are priced is CPM — Cost Per Mille, which means cost per 1,000 impressions. An impression is simply one person seeing an ad once.

For example, if an advertiser pays a $2.00 CPM, they're paying $2.00 for every 1,000 times their ad is shown. That means each individual impression is worth $0.002.

$0.10
Typical min CPM
$2.00
Average CPM
$10+
Premium CPM

How Google AdSense Fits In

AdShare uses Google AdSense to serve ads. AdSense is a marketplace where advertisers bid in real time for ad space — every time a page loads, an auction happens in milliseconds and the highest bidder wins the impression.

Google takes a cut of the winning bid (around 32%) and passes the rest to the publisher — that's AdShare. AdShare then shares 5% of that revenue with you for watching the ad.

Why Does Revenue Vary?

Ad revenue isn't fixed — it varies based on several factors:

Your 5% Share

AdShare commits to sharing 5% of every ad impression's revenue with the user who watched it. This is calculated in real time — whatever the ad generates, you get 5% of it automatically credited to your balance.

This means your earnings naturally scale with ad market conditions. When advertisers spend more, you earn more. It's a fairer model than fixed-rate reward platforms that pay the same regardless of what the ad actually generates.

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